PALABRAS.jpg

BLOG

You Want Me To Fit WHAT Into 30 Seconds?

As humans, we are limited not only by how fast we can speak, but also by how fast we can understand a message. And, if the copy doesn’t make sense, the audience will see the attempt to adapt a message to reach them as disingenuous, and the ad will be ineffective.

Read More
Juan AcevesComment
What To Do At A Wedding

In spite of statistics and studies, what I witnessed was a real-life example that, no matter the level of acculturation, or education, or country of origin, or age, most Latinos do revert back to their mother tongue when it comes to significant matters, such as emotional connections and sharing in joy and love.

Read More
Juan AcevesComment
Observations On Generation Z

When I ask my son what nationality he thinks he is, his answer is interesting: “Mexican,” he says, though he was born in New York at the turn of this century. When I ask him what defines him as Mexican, the answer gets a bit nebulous and includes words like “soul” and “food....

Read More
Juan AcevesComment